Small Tip Big Click

Locating in Malls

Many store operations are concerned about the high rental costs of locating in malls. They must view the cost of a mall location not only in rental costs, but in terms of traffic, sales potential, and other special considerations – e.g.:

·         Present tenant mix, quality of tenants, and anchor stores should relate to the type of shoppers you are trying to attract.

·         Store neighboring your location should be conducive to enjoyable, efficient shopping.

·         The quantity/quality of traffic must attract your target market consumer

Until next – “Small Tip Big Click”