Small Tip Big Click

“Tips on Store Design”

Always hire a store designer. Experience has proven that a great store upgrade can increase sales by 20 – 30%.

·         When your team is talking about store design, be sure they talk about sales productivity per square foot and not just “wonderful design”.

·         State clear what your prime strategy is, how design should support it, what goes where and why, and what the specific budget is.

·         Get them (designers) to add their ideas, creativity and experience.

·         Show their initial sketches and designs to your staff and customer for feedback,

·         Judge their work based on:

o   Supports your strategic direction?

o   Does it have appealing to your target market?

o   Does it create a unique image as compared to competition?

o   The products presentation is clear? The services are well communicated?

Until next- “Small Tip Big Click”